![]() ![]() "Having it all available in one location is going to be one differentiating factor. "I know we are hearing of DVRs with Internet video, but I have not heard of any service that is going to provide an all-encompassing service, combined with what has already been tested and proven as one of the easiest-to-use interfaces," Maitra said. "They're not saying, 'Well, if only I could get access to Internet video, then I'd buy a TiVo box.'" "All the new features.may make the TiVo box a whole lot more interesting to the TiVo owner, but it's very obscure stuff to be selling to a potential customer," Bernoff said. "You are about to see, starting in 2007, announcements from a bunch of new Internet-connected DVRs and, of course, TiVo's competition is and continues to be from the cable and satellite boxes available for free across the United States."ĭVR owners are mainly interested in three things from their DVR: "to skip commercials easily, pause live TV, and record and view all episodes of a given show," Bernoff said, referring to a Forrester Research survey. ![]() TiVo's challenge, Bernoff said, is to acquire new customers. While retention is a problem for cable providers afraid of losing customers to satellite television, customer retention has not been a problem for TiVo. TiVoCast, as well as the Web-to-Internet broadband video service and the One True Media home video-sharing feature, at this point, are going to be "strictly available through the TiVo standalone service," Maitra said.Īs companions to all the new content available, TiVo said it will be offering a new search feature in 2007 for finding and recording content across "broadcast, cable and broadband content sources." An additional deal with International Creative Management will also offer TiVo owners new TV show and film recommendations from famous Hollywood actors and directors.Īdding new features is usually a tool used to retain existing customers, Bernoff said. ![]() In rolling out the new video features, TiVo plans to keep the goodies to itself. The deal will give TiVo access to Comcast's 23.3 million cable subscribers, though the product has been slow in reaching the market. In March, the company signed a partnership with cable provider Comcast to provide software to its DVR boxes. TiVo has been struggling to gain new subscribers. "There is no way for TiVo to monitor the content in this situation, because it's the TiVo consumer who is downloading the content to their PC and then offloading it to the TiVo device." "TiVo, basically, will be a receiving device, in the sense that the content that a subscriber pulls from the Web needs to be in a format that is not DRM-protected," Maitra said. TiVo does not plan to police the content that millions of device owners download to their own PC, according to Maitra. ![]()
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